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Using social media to market your business: the basics

Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money.  Marketing through social media  is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Social media are internet services that let you interact with others and share and create content through online communities. Social media present great marketing opportunities for businesses of all sizes. You can use social media to: promote the name of your brand and business tell customers about your goods and services find out what customers think of your business attract new customers build stronger relationships with existing customers. Advantages of using social media Social media marketing has many a...

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